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Digital Value Chain

Digital Value Chain

Transform your value chain through digital technologies. We help you optimize processes and unlock new value creation potential.

  • ✓Analysis of the existing value chain
  • ✓Identification of digitalization potential
  • ✓Integration of digital technologies
  • ✓Optimization of business processes

Your strategic success starts here

Our clients trust our expertise in digital transformation, compliance, and risk management

30 Minutes • Non-binding • Immediately available

For optimal preparation of your strategy session:

  • Your strategic goals and objectives
  • Desired business outcomes and ROI
  • Steps already taken

Or contact us directly:

info@advisori.de+49 69 913 113-01

Certifications, Partners and more...

ISO 9001 CertifiedISO 27001 CertifiedISO 14001 CertifiedBeyondTrust PartnerBVMW Bundesverband MitgliedMitigant PartnerGoogle PartnerTop 100 InnovatorMicrosoft AzureAmazon Web Services

Digitalization of the Value Chain

Why ADVISORI?

  • Comprehensive expertise in process optimization
  • Experience with digital technologies
  • Comprehensive transformation approach
  • Focus on measurable results
⚠

Why the digital value chain matters

A digitalized value chain enables higher efficiency, better transparency, and new business opportunities. It is the key to competitiveness in the digital economy.

ADVISORI in Numbers

11+

Years of Experience

120+

Employees

520+

Projects

We follow a structured approach to digitalizing your value chain.

Our Approach:

Value chain analysis

Identification of optimization potential

Development of digital solutions

Implementation and integration

Continuous optimization

"The digitalization of the value chain has helped us to significantly increase our efficiency and unlock new business opportunities."
Asan Stefanski

Asan Stefanski

Head of Digital Transformation

Expertise & Experience:

11+ years of experience, Applied Computer Science degree, Strategic planning and management of AI projects, Cyber Security, Secure Software Development, AI

LinkedIn Profile

Our Services

We offer you tailored solutions for your digital transformation

Process Analysis

Detailed analysis of your value chain and identification of optimization potential.

  • As-is analysis
  • Process modeling
  • Vulnerability analysis
  • Potential analysis

Digital Integration

Integration of digital technologies into your value chain.

  • Technology selection
  • System integration
  • Process automation
  • Data integration

Optimization & Controlling

Continuous optimization and performance monitoring.

  • KPI definition
  • Performance monitoring
  • Process optimization
  • Quality assurance

Looking for a complete overview of all our services?

View Complete Service Overview

Our Areas of Expertise in Digital Transformation

Discover our specialized areas of digital transformation

Digital Strategy

Development and implementation of AI-supported strategies for your company's digital transformation to secure sustainable competitive advantages.

▼
    • Digital Vision & Roadmap
    • Business Model Innovation
    • Digital Value Chain
    • Digital Ecosystems
    • Platform Business Models
Data Management & Data Governance

Establish a robust data foundation as the basis for growth and efficiency through strategic data management and comprehensive data governance.

▼
    • Data Governance & Data Integration
    • Data Quality Management & Data Aggregation
    • Automated Reporting
    • Test Management
Digital Maturity

Precisely determine your digital maturity level, identify potential in industry comparison, and derive targeted measures for your successful digital future.

▼
    • Maturity Analysis
    • Benchmark Assessment
    • Technology Radar
    • Transformation Readiness
    • Gap Analysis
Innovation Management

Foster a sustainable innovation culture and systematically transform ideas into marketable digital products and services for your competitive advantage.

▼
    • Digital Innovation Labs
    • Design Thinking
    • Rapid Prototyping
    • Digital Products & Services
    • Innovation Portfolio
Technology Consulting

Maximize the value of your technology investments through expert consulting in the selection, customization, and seamless implementation of optimal software solutions for your business processes.

▼
    • Requirements Analysis and Software Selection
    • Customization and Integration of Standard Software
    • Planning and Implementation of Standard Software
Data Analytics

Transform your data into strategic capital: From data preparation through Business Intelligence to Advanced Analytics and innovative data products – for measurable business success.

▼
    • Data Products
      • Data Product Development
      • Monetization Models
      • Data-as-a-Service
      • API Product Development
      • Data Mesh Architecture
    • Advanced Analytics
      • Predictive Analytics
      • Prescriptive Analytics
      • Real-Time Analytics
      • Big Data Solutions
      • Machine Learning
    • Business Intelligence
      • Self-Service BI
      • Reporting & Dashboards
      • Data Visualization
      • KPI Management
      • Analytics Democratization
    • Data Engineering
      • Data Lake Setup
      • Data Lake Implementation
      • ETL (Extract, Transform, Load)
      • Data Quality Management
        • DQ Implementation
        • DQ Audit
        • DQ Requirements Engineering
      • Master Data Management
        • Master Data Management Implementation
        • Master Data Management Health Check
Process Automation

Increase efficiency and reduce costs through intelligent automation and optimization of your business processes for maximum productivity.

▼
    • Intelligent Automation
      • Process Mining
      • RPA Implementation
      • Cognitive Automation
      • Workflow Automation
      • Smart Operations
AI & Artificial Intelligence

Leverage the potential of AI safely and in regulatory compliance, from strategy through security to compliance.

▼
    • Securing AI Systems
    • Adversarial AI Attacks
    • Building Internal AI Competencies
    • Azure OpenAI Security
    • AI Security Consulting
    • Data Poisoning AI
    • Data Integration For AI
    • Preventing Data Leaks Through LLMs
    • Data Security For AI
    • Data Protection In AI
    • Data Protection For AI
    • Data Strategy For AI
    • Deployment Of AI Models
    • GDPR For AI
    • GDPR-Compliant AI Solutions
    • Explainable AI
    • EU AI Act
    • Explainable AI
    • Risks From AI
    • AI Use Case Identification
    • AI Consulting
    • AI Image Recognition
    • AI Chatbot
    • AI Compliance
    • AI Computer Vision
    • AI Data Preparation
    • AI Data Cleansing
    • AI Deep Learning
    • AI Ethics Consulting
    • AI Ethics And Security
    • AI For Human Resources
    • AI For Companies
    • AI Gap Assessment
    • AI Governance
    • AI In Finance

Frequently Asked Questions about Digital Value Chain

How long does the digitalization of the value chain take?

The duration depends on the complexity of your value chain and the scope of digitalization. Typically, we plan for 6–

12 months for a comprehensive transformation.

What are the benefits of digitalizing the value chain?

The benefits are wide-ranging: higher efficiency, better transparency, reduced costs, faster processes, improved quality, and new business opportunities.

How is the success of digitalization measured?

At the outset, we define clear KPIs such as process speed, cost savings, quality improvements, and customer satisfaction. These are continuously measured and evaluated.

What are the key characteristics of a digital value chain and how does it differ from traditional models?

The digital value chain represents a fundamental reorientation of traditional value creation models through the integration of digital technologies into all process steps. Unlike isolated digitalization measures, it permeates the entire business model, creating entirely new value creation mechanisms and customer experiences.

🔄 End-to-End Digitalization and Integration:

• Seamless linking of all value creation steps through digital technologies, eliminating data silos
• Real-time processing and analysis of data along the entire value chain
• Implementation of a digital twin that maps physical processes and products in real time
• Automatic synchronization between front-end systems (customer interfaces) and back-end processes
• Dynamic reconfiguration of process steps based on current data and requirements

🛠 ️ Modular Architecture and Technology Foundation:

• Microservices-based IT architecture enabling flexible adjustments to individual components
• API-driven integration between internal systems and external partners
• Cloud-native infrastructure ensuring scalability and elasticity
• IoT networking of physical components for data collection and process control
• Use of AI and machine learning algorithms for process optimization and decision support

🔍 High-Degree Transparency and Traceability:

• Seamless documentation of all process steps and transactions in real time
• Full traceability from raw materials to the end customer (end-to-end visibility)
• Comprehensive data availability for all relevant stakeholders in adapted form
• Automated compliance checks and quality assurance measures
• Continuous performance measurement through KPIs at all levels of the value chain

🚀 Adaptive Process Design:

• Flexible production systems that economically enable small batch sizes down to batch size 1• Dynamic adjustment of capacities and resources based on current demand
• Self-optimizing processes through continuous learning from production and customer data
• Predictive maintenance and service models instead of reactive measures
• Automated reconfiguration of supply chains in the event of disruptions or changed conditions

What key technological components are required for implementing a digital value chain?

The successful implementation of a digital value chain requires a sophisticated interplay of various technologies that act as enablers for new business models and processes. These technologies do not form an isolated set of tools, but rather an integrated ecosystem that permeates and transforms the entire value chain.

💻 Core Digital Platforms:

• Modern ERP systems as the digital backbone with real-time-capable processes and open interfaces
• PLM platforms (Product Lifecycle Management) for consistent digital product data management
• Unified commerce platforms that seamlessly integrate all customer channels
• Cloud-based infrastructure with microservices architecture for flexibility and scalability
• Low-code development platforms for rapid customization and extension of core functionalities

📱 Connected Sensors and IoT Ecosystem:

• Edge computing systems for decentralized data processing and real-time responses
• Industrial IoT gateways with protocol conversion and security functions
• Sensor networks for condition monitoring of equipment, products, and environmental parameters
• Digital twin technologies for virtual representation of physical objects and processes
• RFID, NFC, and other identification technologies for seamless object tracking

🧠 AI and Advanced Analytics Technologies:

• Predictive analytics for demand forecasting, maintenance planning, and quality assurance
• Machine learning algorithms for continuous process optimization
• Computer vision for automated quality control and process monitoring
• Natural language processing for customer interaction and data extraction from unstructured sources
• Decision intelligence systems for complex decision-making considering diverse parameters

🤖 Automation Technologies:

• Robotic Process Automation (RPA) for rule-based administrative processes
• Collaborative robotics for flexible human-machine interaction in production
• Autonomous logistics systems such as driverless transport systems and drones
• Automated picking and packaging systems with adaptive control
• Cyber-physical production systems for self-controlling manufacturing processes

How does the digital value chain change customer relationships and what new business models emerge as a result?

The digital value chain fundamentally transforms the way companies interact with their customers and generate value. End-to-end digitalization not only enables optimization of existing customer relationships, but also opens up entirely new dimensions of value creation that would not be achievable in traditional models.

🔮 Hyperpersonalization and Context-Based Interaction:

• Real-time adaptation of products, services, and customer experiences based on individual preferences and usage context
• Anticipatory demand recognition through AI-based analysis of usage patterns and lifecycle phases
• Orchestration of consistent experiences across all touchpoints, supported by a 360-degree customer view
• Dynamic pricing models that adapt to individual value perception, usage intensity, and context
• Development of co-creation platforms that actively involve customers in development and production processes

⚙ ️ Servitization and Product-as-a-Service Models:

• Transformation of physical products into service-based offerings with usage-based billing
• Implementation of outcome-based business models in which only the value achieved is remunerated
• Integration of continuous product improvements through over-the-air updates and remote services
• Development of predictive maintenance and support services based on real-time data
• Creation of ecosystems of complementary services around core products through API platforms

🔄 Closed-Loop Feedback and Continuous Innovation:

• Establishment of digital feedback loops that feed usage data directly back into development processes
• Shortening of innovation cycles through data-driven insights from real-world product use
• Implementation of A/B testing and experimentation models in live operations
• Building innovation communities with customers, partners, and developers
• Establishment of agile development processes with continuous feature releases instead of large product launches

🌐 Platform and Ecosystem Business Models:

• Development of marketplaces and platforms that bring together different actors
• Leveraging network effects through the integration of complementary offerings from third-party providers
• Monetization of data and insights as standalone value propositions
• Creation of industry clouds for sector-specific value creation networks
• Implementation of subscription and community models with recurring revenues

What challenges must companies overcome when transforming to a digital value chain?

The transformation to a digital value chain presents companies with multi-layered challenges that go far beyond technological aspects. It is a profound organizational change that affects all areas of the business and requires both structural and cultural transformation.

🧩 Strategic and Organizational Complexity:

• Overcoming silo structures and establishing end-to-end process accountability across departmental boundaries
• Developing integrated transformation strategies instead of isolated digitalization initiatives
• Realigning organizational structures and governance models for greater agility and speed
• Harmonizing legacy systems and processes with new digital components
• Management conflicts between efficiency gains in the core business and disruptive innovation approaches

🔒 Data Security and Compliance Requirements:

• Implementing robust data protection and security concepts across the entire networked value chain
• Ensuring regulatory compliance in various markets while simultaneously integrating data
• Establishing data sovereignty and access controls in complex partner ecosystems
• Developing ethical guidelines for AI applications and algorithmic decision-making
• Building resilience against cyber threats and protecting critical digital infrastructures

💼 Employee Transformation and Cultural Change:

• Building digital competencies and retraining existing employees for new roles and tasks
• Overcoming resistance to change and dismantling "that's how we've always done it" mindsets
• Promoting an experimentation-friendly culture that actively supports learning from mistakes
• Attracting and integrating digital specialists into existing teams and structures
• Developing new leadership models that promote self-organization and distributed decision-making

💰 Investment Challenges and ROI Assessment:

• Weighing short-term costs against long-term strategic benefits of digital transformation
• Developing new evaluation models for digital investments beyond traditional ROI considerations
• Prioritizing transformation initiatives with limited resources and diverse options
• Ensuring sustainable funding across multi-year transformation programs
• Balancing incremental improvements with disruptive innovation leaps

What role does data analytics play in the digital value chain?

Data analytics is the central nervous system of the digital value chain, transforming collected data into strategic insights and operational intelligence. Without advanced analytics capabilities, the volumes of data flowing from networked systems would largely remain unused and unable to realize their value creation potential.

📊 Real-Time Analysis and Operational Decision Support:

• Implementation of real-time analytics for immediate detection of anomalies and process deviations
• Use of event stream processing for continuous processing of data events along the value chain
• Development of intuitive dashboards and visualizations for data-driven decisions at all levels of the organization
• Integration of contextual and situational data for a holistic view of business events
• Establishment of decision intelligence frameworks to optimize complex decision-making processes

🧪 Experimental and Exploratory Analytics:

• Building simulation models to test new process parameters without risk to ongoing operations
• Implementation of A/B testing procedures for systematic validation of optimization hypotheses
• Use of data mining to discover hidden patterns and unexpected correlations
• Development of dynamic scenarios for forward-looking assessment of market and operational changes
• Integration of scientific modeling methods for complex process and production optimization

🤖 Machine Learning and Artificial Intelligence:

• Use of predictive maintenance for early detection of machine failures and service needs
• Implementation of demand forecasting algorithms for more precise demand predictions and optimized resource planning
• Use of natural language processing for the evaluation of unstructured data such as customer reviews or service requests
• Development of computer vision solutions for automated quality control and visual inspection
• Implementation of reinforcement learning for self-optimizing production and logistics processes

🔎 Data Democratization and Self-Service Analytics:

• Creating access to relevant data for employees at all hierarchical levels and functional areas
• Providing user-friendly self-service analysis tools with intuitive interfaces
• Establishing analytics communities of practice for cross-departmental and cross-functional knowledge exchange
• Development of modular analysis templates for frequently required evaluations and queries
• Implementation of governance guidelines that ensure both security and flexibility in data use

How does the digital value chain change supply chain management?

The digital value chain transforms supply chain management from a linear, transaction-based process into a dynamic, networked ecosystem. Comprehensive digitalization and connectivity create entirely new possibilities for transparency, agility, and value creation that go far beyond traditional optimization approaches.

🌐 Transparency and End-to-End Visibility:

• Implementation of track & trace systems with real-time visibility from raw material suppliers to the end customer
• Use of blockchain technology for tamper-proof documentation of transactions and product movements
• Integration of IoT sensors for continuous monitoring of product conditions, inventory levels, and transport conditions
• Development of digital twins for virtual representation of the entire supply chain with live status data
• Establishment of control towers for central monitoring and management of all supply chain processes and events

⚡ Real-Time Planning and Dynamic Adaptability:

• Implementation of real-time planning algorithms that continuously respond to changes instead of periodic replanning
• Use of AI-based forecasting models for more precise demand predictions, taking numerous influencing factors into account
• Introduction of adaptive routing procedures that optimize transport routes based on current traffic and weather data
• Development of automated capacity adjustment mechanisms for flexible scaling during demand fluctuations
• Establishment of digital marketplaces for ad-hoc procurement and capacity balancing in the event of unexpected bottlenecks

🔄 Collaborative Supply Networks Instead of Linear Chains:

• Transformation of isolated supply chains into networked value creation ecosystems with orchestrated collaboration
• Establishment of collaboration hubs for joint planning and decision-making between supply chain partners
• Implementation of supply chain finance platforms to optimize liquidity across the entire network
• Development of shared-risk models and dynamic contract structures for fairer risk distribution
• Establishment of cross-company analytics for holistic optimization across company boundaries

🛡 ️ Resilience and Proactive Risk Management:

• Implementation of AI-supported early warning systems for early detection of potential disruptions
• Development of digital disruption simulations to identify vulnerabilities and optimize contingency plans
• Building adaptive safety stocks that dynamically adjust to the current risk profile
• Establishment of supplier risk monitoring with automated assessment of supplier stability
• Implementation of self-healing processes that automatically activate alternative procurement or distribution routes in the event of disruptions

What strategies are recommended for the successful implementation of a digital value chain?

The successful implementation of a digital value chain requires a comprehensive, strategic approach that goes far beyond individual technology projects. It is a profound transformation that requires a clear roadmap with coordinated initiatives in order to unlock the full potential and create sustainable business value.

🎯 Strategic Orchestration with a Clear Target Vision:

• Development of a comprehensive digital value chain vision as an integral part of the corporate strategy
• Definition of a clear business case with measurable value contributions for all value creation phases
• Prioritization of use cases by strategic impact and implementation complexity for an optimal roadmap
• Establishment of a digital value chain governance board with representatives from all relevant business areas
• Creation of end-to-end process perspectives instead of isolated functional views as a structuring principle

🧩 Phase-Oriented Implementation with Quick Wins:

• Starting with high-visibility pilot projects with rapid ROI to create momentum
• Parallel development of base technologies and data infrastructure as a foundation for more complex use cases
• Scaling successful pilot implementations in a controlled manner to additional areas
• Consistent standardization of interfaces, data models, and technology components for sustainable growth
• Continuous evaluation of implementation results and agile adjustment of the roadmap when conditions change

🤝 Collaborative Ecosystem Strategy:

• Identification and integration of strategic technology partners with complementary capabilities
• Building long-term partnerships with key suppliers for joint digitalization initiatives
• Targeted cooperation with startups and innovation centers for new technologies and fresh perspectives
• Participation in industry standards and sector initiatives to promote interoperability
• Development of shared data usage and value creation models with ecosystem partners

👨

💼 Change Management and Competency Building:

• Development of a comprehensive change strategy with clear communication of the "why" behind the transformation
• Building a digital champions network with multipliers from various areas of the organization
• Systematic competency development through tailored training programs and learning journeys
• Adjustment of incentive systems and career paths to promote digital competencies and innovative behavior
• Redesign of work environments and models that support collaborative and agile working

How do you measure the success of a digital value chain?

Measuring the success of a digital value chain requires a multi-dimensional KPI system that goes far beyond traditional financial metrics. Since digital transformation fundamentally changes the entire value creation process, new KPIs must be developed that can capture both immediate operational improvements and long-term strategic value contributions.

⏱ ️ Operational Excellence Metrics:

• End-to-end process throughput times from demand recognition to customer delivery
• Degree of process automation and reduction of manual interventions in core processes
• Error rates and first-time-right rates in digitalized process steps
• System and process availability in real-time-critical value creation areas
• Reduction of media breaks and re-entry of information in the course of processes

💡 Innovation and Transformation Indicators:

• Number and implementation speed of new digital use cases and business models
• Time-to-market for new products and services through digitalized development processes
• Scope and speed of product customization and mass personalization
• Share of data-driven decisions vs. gut decisions in core processes
• Digital maturity according to standardized assessment models in industry comparison

📈 Business Value and Financial Performance:

• Revenue impact through new digital products, services, and business models
• Cost reduction through automated and optimized processes along the value chain
• Working capital optimization through improved forecasts and inventory management
• Return on Digital Investment (RODI) for specific digitalization initiatives
• Value contribution of data and digital assets in company valuation

🌐 Ecosystem and Network Effects:

• Degree of digital integration with suppliers, customers, and other ecosystem partners
• Data flow speed and quality between internal and external systems
• Number and value contribution of digital cooperation models with partners and customers
• Intensity of use of digital platforms and marketplaces in the ecosystem
• Collective innovation capacity in the network, measured by collaborative development projects

How does the digital value chain change product development and innovation management?

The digital value chain transforms product development and innovation management from linear, sequential processes into agile, data-driven, and highly networked activities. This fundamental reorientation not only enables faster innovation cycles, but also opens up entirely new avenues for value creation and customer engagement.

🔄 Continuous Development Loops Instead of a Waterfall Approach:

• Implementation of agile development methods with short, iterative cycles and continuous feedback loops
• Building DevOps models for seamless integration of development and operations of digital products
• Establishment of Continuous Integration/Continuous Delivery (CI/CD) pipelines for rapid market introduction
• Development of Minimum Viable Products (MVPs) with rapid prototyping and early user involvement
• Implementation of feature flagging and A/B testing for controlled introduction of innovations

📱 Virtual Product Development and Digital Twins:

• Use of digital twins for virtual product development and testing prior to physical implementation
• Use of virtual and augmented reality for early validation of design concepts and user experiences
• Implementation of simulation technologies to predict product properties and performance characteristics
• Integration of generative AI systems for automated creation and optimization of design variants
• Development of digital shadow models for lifecycle tracking and continuous product improvement

🔍 Data-Driven Innovation Management:

• Systematic collection and analysis of usage data from existing products for incremental improvements
• Implementation of predictive analytics methods for early detection of market and technology trends
• Building customer insight platforms for continuous capture of customer needs and feedback
• Use of social listening and sentiment analysis to capture emerging market requirements
• Development of digital innovation hubs for systematic capture and evaluation of innovation ideas

👥 Open Innovation and Co-Creation Ecosystems:

• Establishment of digital platforms for involving external partners in development processes
• Building API ecosystems that give external developers access to product functionalities
• Implementation of crowdsourcing models to solve complex development challenges
• Use of digital collaboration tools for development teams across locations and companies
• Development of co-innovation labs for joint development with key customers and technology partners

How does the digital value chain affect a company's IT infrastructure?

The digital value chain places fundamentally new demands on a company's IT infrastructure and leads to a paradigm shift in the architecture, provisioning, and management of IT resources. Traditional IT with monolithic systems and rigid infrastructures is evolving into a flexible, scalable, and service-oriented ecosystem that serves as the strategic backbone of digital value creation.

☁ ️ Cloud-Native Architecture and Flexible Infrastructure:

• Migration of on-premise systems to hybrid or pure cloud infrastructures for greater scalability and elasticity
• Implementation of Infrastructure-as-Code (IaC) for automated provisioning and consistent management
• Use of containerization (Docker) and orchestration (Kubernetes) for scalable and portable application operations
• Establishment of serverless computing for event-driven processes and optimized resource utilization
• Implementation of multi-cloud strategies to avoid vendor lock-in and achieve optimal resource distribution

🧩 Microservices and API Economy:

• Decomposition of monolithic applications into loosely coupled, independently deployable microservices
• Building a service mesh architecture for resilient service-to-service communication and traffic management
• Establishment of an API management system for governance, security, and monetization of API resources
• Implementation of event-driven architectures for asynchronous communication and real-time capability
• Use of domain-driven design for optimal alignment of technical services with business domains

⚡ High-Performance Data Management and Processing:

• Implementation of polyglot data persistence models with relational and NoSQL databases depending on the use case
• Building data lake architectures for the storage and processing of structured and unstructured data
• Use of in-memory databases and stream processing for real-time analytics and responses
• Implementation of data virtualization layers for consistent access to distributed data sources
• Establishment of data mesh architectures for domain-oriented, decentralized data sovereignty

🔒 Modern Security Architecture and Zero Trust:

• Implementation of zero-trust security models without implicit trust in network zones or users
• Introduction of continuous security monitoring and automated compliance controls (DevSecOps)
• Establishment of Identity and Access Management (IAM) with granular access controls and just-in-time permissions
• Use of security-as-code for systematic integration of security controls into CI/CD pipelines
• Implementation of data encryption and tokenization for sensitive data at rest and in transit

What best practices exist for change management during the transformation to a digital value chain?

The transformation to a digital value chain is primarily an organizational and cultural challenge, in which change management plays a decisive role in determining success. Since this transformation affects virtually all areas of the business and ways of working, systematic approaches are required to achieve the necessary acceptance and empowerment of the workforce.

🧭 Strategic Change Governance and Leadership:

• Establishment of a high-level Digital Transformation Office with direct reporting to senior management
• Development of a change story with a clear vision, concrete goals, and comprehensible benefits for all stakeholders
• Alignment of the change initiative with the corporate strategy and core values of the company
• Implementation of change KPIs to measure transformation progress and employee engagement
• Role modeling and active participation by top management in the use and promotion of digital ways of working

🧠 Transformation Enablement and Competency Building:

• Conducting systematic skill gap analyses to identify the qualifications required for digital value creation
• Development of personalized learning journeys for different roles and starting levels
• Combination of various learning formats such as e-learning, peer learning, and hands-on workshops
• Establishment of digital innovation labs as protected spaces for experimenting with new methods and technologies
• Implementation of mentoring and coaching programs for individual support during digital transformation

🔄 Agile and Iterative Change Approaches:

• Implementing change in small, manageable steps with quickly visible successes (quick wins)
• Establishing feedback loops for continuous adjustment of the change approach based on experience
• Using agile methods such as Scrum or Kanban for organizing the change process itself
• Identifying and promoting early adopters as multipliers and role models within the organization
• Creating experimentation spaces where new ways of working can be tested without risk

💬 Communication and Stakeholder Management:

• Development of a multi-channel communication strategy with target-group-specific content and formats
• Establishment of transparent communication about progress, challenges, and adjustments to the transformation
• Organization of regular town halls and Q&A sessions for direct exchange with senior management
• Use of modern collaboration platforms for continuous dialogue and knowledge sharing
• Building change ambassador networks with representatives from all areas of the organization and all hierarchical levels

How does the digital value chain influence customer experience and marketing?

The digital value chain fundamentally transforms customer experience and marketing by enabling seamless, personalized, and data-driven interactions across the entire customer lifecycle. The integration of customer data and digital touchpoints creates entirely new possibilities for customer engagement, relationship management, and value creation beyond traditional product and service boundaries.

🔄 Omnichannel Experience and Seamless Customer Journey:

• Implementation of a cross-channel customer identity for consistent experiences and seamless transitions
• Development of real-time journey orchestration with context-dependent adaptation of content and offers
• Integration of physical and digital touchpoints into a comprehensive ecosystem
• Creation of responsive customer interfaces that dynamically adapt to usage situations and context
• Establishment of channel-less service models in which the channel recedes into the background and the experience comes to the fore

👤 Hyperpersonalization and Individualization:

• Use of Customer Data Platforms (CDP) for the aggregation and activation of customer data in real time
• Implementation of next-best-action/offer models based on machine learning and behavioral patterns
• Development of dynamic content and offers that automatically adapt to individual preferences
• Establishment of predictive personalization that anticipates customer needs before they are explicitly expressed
• Use of contextual personalization that takes into account the customer's current situation and environment

📊 Data-Driven Marketing and Attribution:

• Implementation of advanced attribution models for precise evaluation of marketing measures across complex customer journeys
• Use of predictive marketing analytics to optimize the timing, channel, and content of marketing measures
• Establishment of closed-loop marketing with continuous capture and analysis of campaign performance
• Development of audience activation platforms for the orchestration of targeted marketing measures
• Implementation of marketing mix modeling and multi-touch attribution for optimal budget allocation

🤝 Community Building and Collaborative Engagement:

• Building digital customer communities around products, services, and shared interests
• Development of co-creation platforms that actively involve customers in product and service development
• Implementation of user-generated content strategies for authentic brand communication
• Use of social listening and sentiment analysis for proactive community management
• Establishment of brand advocacy programs for the systematic promotion of brand ambassadors

How can traditional industries benefit from the digital value chain?

Traditional industries such as manufacturing, energy, or transportation can undergo profound transformations through the digital value chain that go far beyond incremental efficiency gains. When properly implemented, the digital value chain enables these sectors not only to achieve significant productivity advances, but also to unlock entirely new business potential and forms of value creation.

🏭 Transformation of Traditional Production Processes:

• Integration of Industrial IoT (IIoT) for real-time monitoring of machines, equipment, and production processes
• Implementation of digital twins for virtual simulation and optimization of complex manufacturing facilities
• Use of AI-based predictive maintenance to minimize downtime and maintenance costs
• Introduction of flexible and modular production cells for rapid adaptation to changing requirements
• Development of augmented reality assistance systems for complex assembly and maintenance tasks

🔄 Redesign of Business Processes Through End-to-End Digitalization:

• End-to-end digitalization of all processes from customer inquiry through to delivery and service
• Implementation of automated quality assurance systems with computer vision and sensor-based real-time analysis
• Development of integrated supply chain control towers for full transparency and forward-looking planning
• Digitalization of after-sales service through connected product technologies and remote monitoring
• Implementation of track & trace systems for seamless traceability and quality assurance

💼 Development of Innovative Business Models:

• Transformation from a pure product supplier to a provider of outcome-as-a-service solutions
• Implementation of equipment-as-a-service models with usage-based billing and risk sharing
• Building digital marketplaces for capacities, spare parts, or specialized services
• Monetization of operational data through data-as-a-service offerings and analytics solutions
• Development of ecosystems around physical products with digital add-on services and apps

🔋 Sustainability and Resource Efficiency:

• Implementation of digital solutions to optimize energy consumption and carbon footprint
• Development of circular economy models through digital tracking and lifecycle management systems
• Use of AI-supported simulations to identify sustainability potential in processes
• Building digital platforms for the management of industrial symbioses and resource exchange
• Implementation of smart grid technologies for optimal integration of renewable energies

What role do IoT and edge computing play in the digital value chain?

IoT (Internet of Things) and edge computing form the nervous system and decentralized processing centers of the digital value chain. They enable seamless connection between the physical and digital worlds, thereby creating the foundation for real-time intelligence, autonomous systems, and data-driven decision-making processes along the entire value chain.

📡 Ubiquitous Sensors and Connectivity:

• Implementation of comprehensive sensor networks for continuous capture of physical states and process parameters
• Use of various connectivity technologies (5G, LPWAN, Wi-Fi 6) for optimal coverage of different use cases
• Integration of heterogeneous IoT devices through standardized protocols and communication interfaces
• Development of energy-efficient sensor technologies for long battery life or energy harvesting
• Building redundant communication paths for maximum availability of critical IoT infrastructures

⚡ Intelligent Real-Time Processing at the Edge:

• Implementation of edge computing for low-latency data processing directly at the point of origin
• Use of edge analytics for pre-filtering and reduction of the volume of data to be transmitted
• Development of autonomous decision-making capabilities at edge nodes for rapid responses without cloud dependency
• Integration of machine learning models directly on edge devices (TinyML) for intelligent local analysis
• Implementation of edge orchestration for dynamic distribution of computing tasks between edge and cloud

🔄 Seamless Edge-Cloud Integration:

• Development of hybrid architectures with optimal task distribution between edge, fog, and cloud
• Implementation of synchronization mechanisms for consistent data reconciliation between distributed systems
• Use of container technologies for portable applications across heterogeneous edge-cloud environments
• Building hierarchical data processing layers for optimal balance between latency and depth of analysis
• Establishment of edge-to-cloud security frameworks for end-to-end data protection and security

🧠 Continuous Learning in the Decentralized Network:

• Implementation of federated learning for collective intelligence without central data aggregation
• Development of adaptive algorithms that continuously adjust to local conditions and requirements
• Use of transfer learning to transfer insights between different edge environments
• Building collaboration mechanisms between autonomous edge systems for optimal overall performance
• Establishment of knowledge distillation methods for efficient use of complex models on resource-constrained devices

How do you integrate sustainability (ESG) into the digital value chain?

Integrating sustainability principles (Environmental, Social, Governance – ESG) into the digital value chain represents a central strategic necessity that both addresses ecological challenges and unlocks new value creation potential. Digital technologies can serve as enablers for comprehensive sustainability transformations and promote transparency, efficiency, and innovation across all ESG dimensions.

🌱 Digital Transparency for Environmental Sustainability:

• Implementation of digital product passports with complete documentation of ecological footprints across the entire lifecycle
• Building real-time monitoring systems for energy, water, and resource consumption along the value chain
• Development of AI-supported simulation models to identify and optimize sustainability potential
• Integration of blockchain technologies for tamper-proof sustainability certifications and carbon credits
• Use of satellite data and IoT sensors for comprehensive ecological monitoring of production sites and supply chains

♻ ️ Digital Enablers for the Circular Economy:

• Development of intelligent products with integrated sensors for capturing usage data and condition monitoring
• Implementation of digital marketplaces for secondary raw materials, reprocessed components, and refurbished products
• Use of AI algorithms to optimize return, disassembly, and reprocessing processes
• Building digital twins for products to simulate optimal repair, upgrade, and recycling strategies
• Establishment of blockchain-based supply chain networks for transparent material traceability and circular management

👥 Social Responsibility Through Digital Transformation:

• Implementation of transparency platforms for fair working conditions and social standards across all value chain partners
• Development of digital skills programs and e-learning platforms for inclusive competency development for all employees
• Use of AI systems to detect and prevent discrimination and unequal treatment in processes
• Building digital collaboration platforms for involving local communities in corporate developments
• Provision of technologies and digital infrastructures for disadvantaged communities (digital inclusion)

📊 Digital Governance for Sustainable Value Creation:

• Implementation of ESG data management platforms for automated capture, analysis, and reporting
• Development of AI-supported forecasting and simulation models for ESG risks and opportunities
• Use of advanced analytics to integrate sustainability factors into all business decisions
• Building digital ethics frameworks for responsible technology development and use
• Establishment of smart contracts for automated monitoring and enforcement of sustainability standards

What does the future of the digital value chain look like?

The future of the digital value chain will be shaped by converging technology trends, changing customer expectations, and new economic paradigms. Over the coming years, we will witness a development toward autonomous, anticipatory, and self-adapting value creation systems that enable entirely new business models and competitive dynamics.

🤖 Autonomous and Self-Optimizing Value Creation Systems:

• Development of collective intelligence in value creation networks through distributed AI systems
• Implementation of self-healing supply chains that autonomously detect and compensate for disruptions
• Establishment of AI agents that independently make complex decisions within the value chain
• Use of multi-agent systems for automated negotiations and coordination between companies
• Development of self-learning digital twins for continuous process optimization without human intervention

🌐 Hyperconnectivity and Extended Realities:

• Merging of physical and digital value creation worlds through mixed reality technologies
• Use of the metaverse for collaborative product development, virtual production, and immersive customer experiences
• Implementation of spatial computing for intuitive 3D interaction with complex value creation processes
• Establishment of brain-computer interfaces for direct neural control of production systems
• Development of haptic technologies for physical feedback in virtual development and control environments

🔬 Converging Advanced Technologies:

• Integration of quantum computing for solving complex optimization problems in real time
• Use of synthetic biology and biocomputing for novel biological-digital production systems
• Implementation of 6G communication for ubiquitous connectivity with extremely low latency
• Development of neuromorphic computing for energy-efficient AI applications directly at edge devices
• Establishment of digital material science for programmable materials with adaptive properties

🌍 Sustainable and Regenerative Value Creation:

• Transformation to climate-positive value chains through digital measurement and control of all environmental impacts
• Development of closed digital material tracking systems for 100% circular economy
• Implementation of AI-driven regenerative business models that actively restore ecosystems
• Establishment of digital community systems for sustainable resource use across company boundaries
• Use of blockchain and token economics for transparent incentive systems to promote sustainable behavior

What cybersecurity strategies are necessary to protect the digital value chain?

As the digitalization of the value chain increases, the attack surface for cyber threats grows exponentially. Securing the digital value chain requires a comprehensive, risk-based approach that equally considers technology, processes, and people, and anchors security as an integral component of all digital initiatives.

🔒 Security by Design and DevSecOps:

• Integration of security requirements in the early phases of digital solution development
• Implementation of automated security tests in CI/CD pipelines for continuous risk assessment
• Use of threat modeling for systematic identification of potential attack vectors
• Establishment of secure coding guidelines and automated code security scans
• Implementation of Infrastructure-as-Code with integrated security controls and policies

🛡 ️ Zero-Trust Architecture for Distributed Value Creation Networks:

• Implementation of zero-trust models with continuous authentication and authorization
• Establishment of granular access controls based on identity, context, and risk assessment
• Segmentation of networks and micro-segmentation of applications for minimal attack surfaces
• Use of Secure Access Service Edge (SASE) for location-independent security
• Implementation of just-in-time and just-enough-access principles for privileged users

📱 Securing Networked Systems and IoT:

• Establishment of a complete inventory of all digital assets and IoT devices in the value chain
• Implementation of specialized IoT security platforms for monitoring and anomaly detection
• Use of secure boot and firmware signing for device security from the ground up
• Establishment of secure update mechanisms for IoT devices and embedded systems
• Implementation of network monitoring to detect unknown or compromised devices

🔍 Cyber Resilience and Business Continuity:

• Development and regular testing of cyber incident response plans for various threat scenarios
• Establishment of security operations centers with 24/7 monitoring of critical value creation processes
• Implementation of backup strategies and disaster recovery concepts with regular testing
• Conducting red team/blue team exercises to test defensive capabilities
• Building cyber intelligence processes for early detection of emerging threats

How does human-machine collaboration change in the digital value chain?

The digital value chain establishes entirely new forms of human-machine collaboration that go far beyond traditional automation. A symbiotic relationship emerges in which humans and intelligent systems optimally combine their complementary strengths, unlocking value creation potential that would be unattainable for either humans or machines alone.

🤝 From Substitution to Augmentation:

• Development of intelligent assistance systems that augment rather than replace human capabilities
• Implementation of augmented intelligence, in which AI supports and improves human decisions
• Establishment of human-in-the-loop systems for continuous learning and control of autonomous processes
• Use of augmented reality for context-based information enrichment in complex work situations
• Development of intuitive, multimodal human-machine interfaces for seamless interaction

🧠 Cognitive Ergonomics and Human-Centered Design:

• Design of digital systems based on human cognitive capabilities and limitations
• Implementation of adaptive user interfaces that adjust to individual preferences and working styles
• Use of eye tracking and biometric data to optimize work environments
• Development of stress and workload monitoring for health-promoting working conditions
• Establishment of decision support systems that intuitively visualize complex information

🦾 Collaborative Robotics and Physical Human-Machine Interaction:

• Implementation of cobots (collaborative robots) for safe direct collaboration with humans
• Development of intelligent exoskeletons to extend human physical capacities
• Use of haptic feedback for intuitive control of complex machines and systems
• Integration of gesture recognition and natural language for barrier-free machine control
• Establishment of dynamic safety zones that adaptively adjust to human presence

🎓 Continuous Learning and Competency Development:

• Building skill databases and AI-supported learning platforms for individualized further training
• Implementation of digital twins for safe simulation and training in virtual environments
• Use of performance support systems for context-based learning directly within the work process
• Development of collaboration analytics for continuous optimization of human-machine teams
• Establishment of new qualification profiles and career paths for the digital value chain

What regulatory and compliance aspects must be considered in the digital value chain?

The digital value chain is embedded in a complex regulatory environment that is continuously being adapted to new technological developments and risks. Proactively addressing these legal and compliance requirements is essential not only to avoid sanctions, but also to build trust and ensure sustainable business success.

🔐 Data Protection and Data Sovereignty:

• Implementation of privacy-by-design principles in all data-processing steps of the value chain
• Development of granular consent management systems for legally compliant data use across multiple jurisdictions
• Establishment of data protection impact assessments for new digital processes and technologies
• Use of data sovereignty solutions such as GAIA-X for Europe-compliant cloud infrastructures
• Implementation of data governance frameworks with clear responsibilities and control mechanisms

⚖ ️ Digital Compliance Management Systems:

• Building integrated compliance management platforms with automated monitoring and reporting
• Implementation of regulatory technology (RegTech) for continuous compliance monitoring
• Development of dynamic policy management systems that automatically detect regulatory changes
• Use of process mining to identify and remediate compliance gaps in processes
• Establishment of compliance-by-design frameworks for the systematic integration of requirements

🤖 AI Governance and Algorithmic Transparency:

• Implementation of governance frameworks for the responsible use of AI in the value chain
• Development of mechanisms for the explainability and traceability of algorithmic decisions
• Establishment of bias detection and prevention systems for fair algorithmic processes
• Conducting regular ethical assessments and algorithm audits
• Building monitoring systems for continuous review of the fairness and conformity of AI applications

🌐 International Compliance and Legal Interoperability:

• Development of modular compliance architectures that take regional specificities into account
• Implementation of geofiltering and rule systems for the correct application of local regulations
• Use of blockchain for legally secure, cross-border transactions and records
• Establishment of governance structures for the collaborative adherence to regulations in international ecosystems
• Building digital know-your-business-partner processes for legally secure international cooperation

How does the digital value chain transform the financial services industry?

The financial services industry is undergoing a fundamental transformation through the digital value chain, which is profoundly changing traditional business models, customer relationships, and market structures. As a data-intensive industry with high digitalization potential, entirely new value creation patterns are emerging that present both established institutions and new market participants with strategic challenges.

💳 Redesigning the Customer Experience and Distribution Channels:

• Development of seamless omnichannel banking experiences with context-based personalization
• Implementation of conversational AI and voice banking for intuitive, natural-language interaction
• Use of advanced analytics for hyperpersonalized financial advice and product recommendations
• Establishment of embedded finance that integrates financial services directly into contexts and ecosystems
• Development of context- and event-based financial offerings instead of traditional product catalogs

📱 Platform Economy and Open Banking:

• Transformation from closed banking models to open, API-based platform ecosystems
• Implementation of Banking-as-a-Service architectures for modular financial services
• Use of open banking APIs for the integration of third-party services and value-added services
• Establishment of financial marketplaces that bring together various specialized providers
• Development of new monetization models for data, APIs, and digital financial infrastructure

⚙ ️ AI-Supported Processes and Intelligent Automation:

• Implementation of straight-through processing for fully automated end-to-end transactions
• Use of machine learning for more precise credit risk models and dynamic pricing
• Development of AI-supported anti-financial-crime systems with adaptive detection algorithms
• Establishment of intelligent document processing for automated handling of complex financial documents
• Implementation of Robotic Process Automation for rule-based back-office processes

🔗 Distributed Ledger Technologies and Decentralized Finance:

• Implementation of blockchain solutions for more efficient and transparent settlement processes
• Use of smart contracts for automated, rule-based settlement of complex financial contracts
• Development of tokenized assets for greater liquidity and fractionalization of investments
• Establishment of self-sovereign identity solutions for secure, user-controlled identity verification
• Integration of DeFi elements (Decentralized Finance) into traditional financial services

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KI-Prozessoptimierung für bessere Produktionseffizienz

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Festo

Intelligente Vernetzung für zukunftsfähige Produktionssysteme

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Smarte Fertigungslösungen für maximale Wertschöpfung

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